If you’re regularly sharing visual content on your social media channels, then you’re on the right path – using visual content in your social posts will make a noticeable impact on your engagement metrics.
But creating great visual content is not enough – if you want to ensure you build a stellar brand, you need to also ensure that your visuals are branded with your logo. Adding your logo strengthens your social presence, and can help boost brand awareness, particularly when other users share your content across the web.
Another benefit is that it can help attract backlinks to your site, as others will mention you and link the source (your website) if they embed it on their websites or blog posts.
I recommend that you create three versions of your logo – one can contain numerous colors while the other two should be basic black and white. This makes your branding task a lot easier, as you’ll have more ways to integrate your logo and make sure it always stands out.